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(Kuala Lumpur): The MCO that implemented in Malaysia not only curb the spread of CV-19 but also adversely affect commercial activities. This impact led many enterprises forced to look way forward to digitize their current businesses.
Yong Kai Ping, Chief Executive of SITEC (Selangor Information Technology and E- Commerce Council) pointed out that digitization is way forward to ensure business sustainability after this crisis.

Yong said that the digitization process covered simple concepts, i.e. (1) Funnel Theory, such as digital sales tools including web-store platforms; (2) Online user behavior, understanding user consumption patterns and competitors through data; (3) O2O marketing model, allowing you to run business from online to offline and retain customers.

However, he said that most of our SMEs and traditional industries face a number of challenges in digital transformation such as lack of relevant knowledge/overall strategy, lack of human resources (e.g. chief technology officer; CTO), lack of resources, uncertain return on investment, and lack of willingness on the part of top management for full implementation of digitization in the company operation.

"The Selangor Information Technology and E-Commerce Council (SITEC) and Malaysia Digital Economy Corporation (MDEC) will jointly launch a Digital Center in May to help SMEs digitize through consultation and provide relevant information such as the SME Digitalization Matching Grant". Yong shared this information at the “Digitalization of Current Biz #MCO” webinar.

“Digitalization of Current Biz #MCO” webinar is organized by the Malaysia-China Chamber of Commerce (MCCC) Young Entrepreneurs Committee which moderated by Tan E Yang, Council member of MCCC Young entrepreneurs Committee/Senior Manager of Green Packet Holdings.

Bryan Soong, the CEO/Founder of Biztory, Vectory Innovation said that the CV-19 pandemic has led many SMEs to switch to e-commerce and he also encouraged micro and small enterprises to move to e-commerce, which could not only reduce costs but also achieve sustainable development. He said that small and micro enterprises could use big data to adopt an omnichannel retail model, selling goods or services by integrating physical and e-commerce channels, and providing customers with a non-discriminatory buying experience.

Bryan Soong also strongly encouraged micro and small enterprises to upload data to the cloud for security. With greater security in the cloud than servers deployed, enterprises adopting the cloud do not have to worry about losing critical data and business applications, and can view data at any time.

Daniel Tay, Managing Director of Beckhoff Automation, on the other hand pointed out that industrial automation is very important to further development of Malaysia’s manufacturing industry. However, most of our manufacturing industry is still between 2.0 and 3.0, and only a few manufacturing industries have moved toward 3.0 to 4.0.

Daniel said that Industry 4.0 mainly linked the Internet of Things (IoT) to manufacturing technology, enabling systems to share information, analyze information, and use it to guide intelligent actions. However, older existing machines for more than 20 years are difficult to upgrade and limited to substitute production.

Daniel also added that adoption of open technologies in industrial automation is critical to sustainable development, and computer-based control is one of the open technologies. MCCC will organize another webinar on IR4.0, the “Way Forward on IR4.0 for SME” on Thursday, April 30, at 11:00 am. This session will be conducted in English.

For more information, please visit the Facebook page of the Malaysia-China Chamber of Commerce (https://www.facebook.com/mccc.my/).